This week on Product Love, I sat down with Michael Grinich, CEO and co-founder of WorkOS. WorkOS is actually the second product he’s developed, but it was largely inspired by his first product, Nylas. When Nylas struggled to become enterprise-ready, he came up with WorkOS. We talked about what features make your product desirable to enterprise companies and discussed which conversations can help you figure that out. Check out this episode about how founders can make their product irresistible to the enterprise space.

About the Author

Eric Boduch is the chief evangelist for Pendo. Previously, he served as the CEO of Brainstorm SMS Technologies LLC (dba SMaSh, Inc.) and was the co-founder and CEO of several other companies. Eric holds a Bachelor of Science from The School of Computer Engineering at Carnegie Mellon University in Electrical and Computer Engineering and is a graduate of its Executive Management Program.