On this week’s episode of Product Love, I sat down with Dan Balcauski, founder and Chief Pricing Officer of Product Tranquility. Product Tranquility is a consulting firm that helps high-volume B2B SaaS CEOs define pricing and packaging for new products.

In this episode, we dove into the three C’s of pricing, who should own pricing, and how should it change as a company scales. Check it out below.


About the Author

Eric Boduch is the chief evangelist for Pendo. Previously, he served as the CEO of Brainstorm SMS Technologies LLC (dba SMaSh, Inc.) and was the co-founder and CEO of several other companies. Eric holds a Bachelor of Science from The School of Computer Engineering at Carnegie Mellon University in Electrical and Computer Engineering and is a graduate of its Executive Management Program.