On this week’s episode of Product Love, I sat down with Matt Fleckenstein, the head of innovation marketing at Microsoft Azure. He’s always bounced between product and marketing, but his role at Microsoft allowed him to combine both. In this episode, we talk about the future of mixed reality and IoT, along with building a culture of innovation. We also unpack how Microsoft approached the SaaS model and how that impacted the business. Get the biggest lessons on innovation and SaaS in this episode. Listen to it above!

About the Author

Eric Boduch is the chief evangelist for Pendo. Previously, he served as the CEO of Brainstorm SMS Technologies LLC (dba SMaSh, Inc.) and was the co-founder and CEO of several other companies. Eric holds a Bachelor of Science from The School of Computer Engineering at Carnegie Mellon University in Electrical and Computer Engineering and is a graduate of its Executive Management Program.