Defining product management is hard enough – role boundaries and organizational structures vary widely between companies. But even thornier than the definitional question is the issue of where should product managers report. This week, we asked you where PMs should report: marketing, engineering, or somewhere else.
We were partially prompted to ask this because of a surprising finding in the recently published State of Product Leadership. In this survey of over 300 product managers, the majority told us that they report into marketing. What we weren’t surprised to find, however, was that our debaters came down firmly on “somewhere else.” Bona fide product leaders (VP of Product and CPO), they both believe that product management has a special role that should have a unique reporting line outside of marketing and engineering.
Are reporting lines called into question at your product organization? Maybe you believe strongly that product really belongs in engineering. Leave us a comment below to get in the debate.