We ask a lot of our customers: Fill out this survey! How likely are you to recommend my product? Can we interview you for a case study? Want to join our customer council? Seeking customer feedback is an ongoing part of every PM’s life (and if it isn’t a part of your, it should be!), but what about someone else’s customers?
In our poll this week, 88% of you agreed that talking to users of a competitor’s customer is important and helpful. The rest are probably weary of the focus on the competition derailing your own vision. As our debater Sam advises, keep it classy!