Figuring out the best KPIs for your product is not an obvious task – but even more complicated is measuring how your PMs are performing. Should the two be tied to each other? If your customer base is growing, can PMs take credit for that? Probably, although less directly than sales and marketing. But if your customers churn, will executives turn to product to look for culprits?
User Retention is one of the most important KPIs for any product team, but like others, it’s not entirely in the hands of the product. So should product managers be measured on retention? According to our poll this week, 70% of you believe that yes, in fact, retention is something that PMs should be measured on. All three debaters agree, although, they point out that retention is something that everyone in a company should be measured on.
But there are 30% of you out there who don’t think that it’s fair to measure PMs on retention — why? and what should they be measured on? Tell us in the comments or come find us on Twitter.