Your Roadmap Isn’t the Prom Queen
Stop asking for people to vote on your roadmap. Roadmaps shouldn’t be prioritised on popularity contests. #prodmgmt #happymonday
— andrea saez (@dreasaez) June 24, 2019
There are about a million philosophies on feature prioritization and lots of opinions on who should be involved in the process. Some product teams favor a more “democratic” approach, using votes to determine what to build and in what order. It’s not necessarily that we’re against voting when it comes to roadmaps — we just agree that popularity shouldn’t be the deciding factor.
The Welcome Wagon
As they say, you never get a second chance to make a first impression. So you better nail that initial experience your user has with your product. Having a fantastic welcome page is one way to do that. However, that’s not as easy as it sounds. This page needs to reflect your brand, make users feel at ease, set the stage for ongoing success, and offer some helpful “getting started” information. So how do you even start to build something that needs to appear effortless but is really so complex? Intercom has some thoughts on that, plus some examples of the welcome page done right.
The Funny Pages
How to ace your Product Manager interview…#ProdMgmt #Product #shippingtmrw pic.twitter.com/gYHeBIQ4GI
— Shipping Tomorrow 🚀 (@ShippingTmrw) June 21, 2019
We love comics as much as the next person, particularly when they’re as real as this one. Maybe one of our upcoming debate questions should be, “Are you a glass-half-empty or a glass-half-full kind of PM?” However, we suspect we’ll get a few responses similar to the punchline of this joke.
Post product-market fit growth comes from re-fitting your product to your _next_ set of markets.
It requires continuously pushing out of your comfort zone: understand and build for the needs of customers who are less naturally inclined to love your product.
— Noah Weiss (@noah_weiss) June 27, 2019
Product-market fit is a huge topic in the startup world, but what happens after your product achieves that milestone? To keep up your momentum, you need to identify the next market(s) to break into and realize that your entry might not be met with the level of enthusiasm you were hoping for. The more you can prepare for that future day, the better off you’ll be.
“Siri, Find Me a Cool Job”
About the Author
Hillá Watkins is the editor-in-chief of ProductCraft. Previously, she was a content specialist at Insert, a mobile engagement platform, and a digital insights analyst at SimilarWeb. A graduate of Yale and Georgetown, Hillá is a life-long nerd.