You know I love a Venn diagram, especially if it’s of things that don’t belong together. Like this one from Lenny Rachitsky‘s “What Buddhism Taught Me About Product Management.” If you’re trying to be more Buddha-like (and really, aren’t we all), we suggest the reading list at the end of that article.
Marketing > Product?
One major lesson from the Zoom IPO: if you can build a strong narrative that your product is 10x better than competition, everyone just might start to believe it.
— Eric Stromberg (@ericstromberg) April 25, 2019
We’ve been saying that product is the new marketing. Your product, if it’s good, markets itself. User delight brings (free) ambassadors, and with loyalty comes growth. This tweet from investor Eric Stromberg argues the opposite happened with Zoom — it’s all marketing. Or, if you read the responses to this tweet: it’s all stability. It’s all freemium. The thread reveals how a problematic product can still outshine if it addresses user pain, and pain there is.
Real-Life Product Management
If you have a hammer, you start seeing everything as a nail. What if you’re a PM? You start seeing solutions everywhere you go. Avinoam is a full-time PM, and if this post doesn’t prove it to you, check out his piece we published earlier this week.
If you’re a “product owner” and you’ve never talked to a customer or user…maybe you’re not a product owner?
— Matt Barcomb (@mattbarcomb) April 25, 2019
I think maybe it’s time. If you don’t have that whiteboard in your office with this reminder: “I’ve Gone X Days Without Talking to a Customer,” you’re doing something wrong, my friend.
Build Something New
About the Author
Hillá Watkins is the editor-in-chief of ProductCraft. Previously, she was a content specialist at Insert, a mobile engagement platform, and a digital insights analyst at SimilarWeb. A graduate of Yale and Georgetown, Hillá is a life-long nerd.