Maria Thomas, VP Products, Insightly

Maria is responsible for Insightly’s product management, design, and UX functions leading product from strategy to execution. Before Insightly, she built and shipped products and services to millions of users at Intuit and Microsoft. Maria holds a Masters degree from the State University of Saint Petersburg, an MBA from the University of Washington Foster School of Business and a Product Management Executive certification from Berkeley Haas School of Business.


Sam Boonin, VP Product Strategy, Zendesk

Sam is the VP of product strategy at Zendesk, where he helps to craft the company’s long-term product and platform strategy, and oversees cross-product portfolio including developer platform, shared services, and pricing & packaging. Sam has been at Zendesk for 6 years in a variety of leadership roles across product and go-to-market. Sam has spent the last 15 years guiding innovative technologies to market in startups and big companies alike, through product leadership positions at GoodData, Cisco, AT&T, and Microsoft.


David Schwartz, VP Product, Wix

David heads Wix Product management as well as Wix Stores, Wix Bookings, and Wix Boost. Before, David led the development and implementation of the Wix App Market in 2012, as well as other strategic projects in Wix. David is the successful founder of several start-ups and holds an LLB from the Hebrew University in Jerusalem. Drawing on his vast and diverse experience, David has guest lectured throughout the high-tech industry as well as at NYU, Columbia University, the Hebrew University, and other MBA programs on issues ranging from product development and management to marketing and innovation trends.

Camilla Velasquez
Camilla Velasquez, Head of Product and Marketing, JustWorks

Camilla leads the marketing, product and design teams responsible for Justworks’ suite of offerings and features. Her mission at Justworks is to perfect a simple and beautiful product within industries typically considered opaque and complex – HR, benefits, payroll, and compliance. Camilla came to Justworks from Etsy, where she was Director of Product for Payments & Multi-Channel Sales. Prior to Etsy, she was a Director of New Product Development at American Express. Camilla holds dual BAs from Cornell University and lives in Brooklyn with her amazing husband, son, and cat.


Matthew Zito, VP Products, Resy

Matthew is director of product at Squarespace. Before joining Squarespace, Matthew was the chief strategy officer at Synthesio and one of the founders of GridApp, a database automation company acquired by BMC in 2010. He lives in NYC with his wife, daughter, and a small black pug.



Tom Witczak, Director of Product Management, Okta

Tom leads Product Management for the Admin Experience at Okta, responsible for driving overall engagement and adoption across products. Prior to Okta, Tom led growth, ecommerce and support Product Management at DocuSign. He built his career leading major digital business transformation initiatives for global clients in the management consulting industry.  In his spare time, he applies his passion for all things technology to winemaking for [ess·eff] wines in San Francisco.


Justin DeBrabant, Head of Product, ActionIQ

Justin is the Head of Product for ActionIQ, a company that helps large enterprises better leverage and action on their wealth of customer data. He spent his formative years as an engineer building large distributed systems to support data science and analytics before seeing the light and moving into product. He has since discovered a passion for enterprise tech and the depth of challenges it presents. Justin holds a Ph.D. from Brown University where he worked with researchers from MIT and Intel on in-memory databases and the interactive visualization of massive datasets. 


Patrick Tickle
Patrick Tickle, Chief Product Officer, Planview

Patrick is responsible for the Planview’s Products organization and leads the Planview team that continues to deliver the most innovative portfolio management solutions to the marketplace. Prior to joining Planview, Patrick served as VP of Marketing and Product Management of ITM Software. He has a BS in Electrical Engineering from the University of Notre Dame and an MBA from the University of North Carolina.


About the Author

Hillá Watkins is the editor-in-chief of ProductCraft. Previously, she was a content specialist at Insert, a mobile engagement platform, and a digital insights analyst at SimilarWeb. A graduate of Yale and Georgetown, Hillá is a life-long nerd.