This week on Product Love, I sat down with Adam Brotman, CEO of Brightloom. Brightloom creates meaningful relationships between people and the brands they love.

In last week’s episode, Adam and I chatted about the incredible initiatives he’s led in his career and much more about customers. This week, we talked about digital transformation and how to have a “digital-first” mindset.

Adam believes the first thing to know about digital transformation is that there’s no formal one-size-fits-all playbook for it. Instead, prioritize understanding your business, customer, and industry with a digital-first mindset.

Digital transformation can be successfully accomplished when people are thinking about their digital relationship with their customers as the primary relationship.

Check out the rest of the episode below to see if you meet his qualifications for having a digital-first mindset, how Chipotle is doing so well on the digital front, and how Brightloom uses data to make actionable insights for brands.