No Feature Left Behind

This graph came from an article on SmartRecruiter’s engineering blog. It shows the adoption rate of a new feature, with the lines representing a series of tooltip experiments the team ran over time.  The whole piece is very instructive, but perhaps the best takeaway is this:

“If you’re building a feature you’re proud of, no matter how small it is, make sure to work on its discoverability and awareness as without those two factors all the effort you took may be in vain.”

Google Minus

As someone who is feeling the phantom pain of Google Reader, I can’t imagine this conversation taking place. Confidence in your product is paramount for a team’s success (as the above article points out), but I would have hoped that after 7 years they would just bury their pride and give us something better.

Go Beyond Facts

This super short shouts-and-murmurs-style piece really packs a punch. Although it’s technically in AdWeek, and therefore technically for communications professionals, it has important insight for product people, too. Specifically:

“Facts alone don’t move people. The power is in finding the relevant human truth and meaning of the facts, interpreting the data in a way that connects on a real, human level. And that takes intuitive, perceptive and creative humans.”

Always Be Learning

This is one of the best job descriptions I’ve come across in a while. I personally love Coursera (the ancient Greek philosophy classes are spot on) and especially appreciate that they recommend courses for those who are interested in this job. Sounds like the director of PM should be interested in critical thinking, software product management, and high-performance collaboration.

About the Author

Hillá Meller is the editor-in-chief of ProductCraft. Previously, she was a content specialist at Insert, a mobile engagement platform, and a digital insights analyst at SimilarWeb. A graduate of Yale and Georgetown, Hillá is a life-long nerd.