WHY???

This is one of the first debates we ever ran on ProductCraft, and this question continues to be a thorn in many sides. More than a year ago when we first ran this debate, it seemed still plausible that someone would argue that PM should report to engineering, but it feels like we’ve come a long way since. Report to sales? Really? Saeed, we’re with you. This calls for three question marks.

Always Be Moving

This thread by product-person-turned-VC Sarah Tavel on her career pivot is a good, succinct reflection about the differences between being an operator vs. being an investor. I hate to TL;DR a (not very long) tweet thread, but basically, if you love a tangible outcome, stick to your day job!

Don’t Sing to Cows

 

 

Are you trying to go to market by reaching out to as many people as possible? Christine Zhu cautions you might be singing to cows. Meaning, you’re probably straining your vocal cords unnecessarily, and in the process wasting time and resources. Instead, she wants you to use psychographic segmentation to win early adopters — focus on quality over quantity in your GTM plan. A great short guide on how to conserve your energy!

Skepticism Corner

You know how we feel about AI. Well, that’s our bias anyway. If you’re considering a tool that touts AI, look more closely. If you’re claiming your product uses AI, be honest — is there another way to phrase it that’s closer to what it actually does?

Text Me

A couple of weeks ago at the ProductCraft conference, we had the CPO of Twilio’s SendGrid join our panel on creating product-led organizations. If you’re wanting to transition to a role at an organization that truly prioritizes product (and where the debate above is a non-sequitur), this job may just do the trick!

About the Author

Hillá Meller is the editor-in-chief of ProductCraft. Previously, she was a content specialist at Insert, a mobile engagement platform, and a digital insights analyst at SimilarWeb. A graduate of Yale and Georgetown, Hillá is a life-long nerd.