Everywhere you look these days, there seems to be a growth marketer or growth product manager (or growth hacker, as much as that title makes us cringe). But does anyone have a good sense of what these growth roles actually mean?
Last week we published a piece that tries to explain at least what growth means in a product organization. Basically, growth PMs “play an important part in figuring out product monetization strategies and scaling new products “across the chasm” from earliest adopters to a large, mainstream user base.”
But the growth role doesn’t always sit in product – so, we asked you, where should it fit? 55% of you thought that product was the place for situating your growth engine, 41% thought that growth is more of a marketing function. Only 4% voted elsewhere. Our debaters both gave nuanced perspectives on the issue.
What do you think? Tell us in the comments!