CPOs are not new. But the explosion of SaaS combined with the evolution of product management as a discipline has resulted in the rise of the Chief Product Officer into prominence. As product teams come out of the shadows of marketing and engineering, executive recruiters are seeing increased demand for C-level product roles. But plenty of companies are still not eager to jump on the bandwagon — in fact, in our poll this week 66% of you responded that a CPO is not a must for companies.
Surprisingly, our debaters were not unanimous on the question, despite their VP and C-level product titles. But if there’s no CPO, what is the place of product within an organization, and how do you give it the proper weight and respect? Tell us what you think in the comments below!