When you’re a PM, picking favorites is probably not a best practice. Working across departments and building consensus is a delicate business, and you don’t want to alienate any stakeholder by making them feel that their input, needs, or work are lesser than another’s.
But still, we couldn’t help ourselves.
So we asked in our poll this week: which is a more important stakeholder for product management? Marketing or engineering?
Maybe it’s that we didn’t give you the choice, or maybe the engineering lobby worked hard, but 80% of you think that engineering is a more important stakeholder. This figure was surprising because our debaters were actually a lot more equivocal. They’ll often say “it depends,” but this time it was really more nuanced than that. In fact, while they were generally in agreement with each other, they each seem to approach the question differently.
What do you think? Are you outraged by the lack of love for marketing? Tell us in the comments.