There’s so much talk about AI out there, that a person on the internet can get quite tired (if not angry). But, many sales, marketing, and even engineering teams are already starting to use AI-powered tools to automate and optimize processes and take things off their plate.¬†Product managers, meanwhile, bring value in their ability to communicate across companies and build consensus. As such, their processes are often too complex and nuanced to be replaced by an algorithm (even a really good one). Their tools today tend to add things to their plate, whether it’s metrics, requests, or wireframes.

Product managers are consummate knowledge workers, though, and so the question of how AI will affect the discipline and their job security is one that we have been thinking about. In our poll this week, 88% told us they believe that AI will enhance product management, the rest believing that it will have no effect. No one, including our debaters, worries that PMs will be threatened by AI.

Confusion, but then enhancement

Ultimately, it will enhance it, but as with all new technologies, there will be a period of confusion. AI will enable us to track and measure customer data at new levels increasing the quality and quantity of business intelligence; however, we will have a lot of work to do to ensure that our data, people, and processes are ready to maximize the promise of AI and this will take time.

Kristen Butzow

Product Coach, Pragmatic Marketing

Enhance it

This isn't even a question: of course it will enhance it. A good product manager utilizes technologies for their benefit and the more their products are data based - the better they are. AI and machine learning are very powerful tools in the arsenal of PMs.

David Schwartz

VP Product, Wix