Last year, we brought over 500 product practitioners to San Francisco for the first-ever ProductCraft Conference. Now we’re taking ProductCraft on the road, hosting smaller, more intimate one-day events in major cities around the world. Our unique brand of product event returns to the Bay as our first stop of 2020.

See agenda


Radhika Dutt

Radical Product Thinking

Co-founder, Author

Radhika Dutt


Product Manager

Niels Hoven

Niels Hoven
Nancy Wang

AWS Backup

Head of Product

Nancy Wang



Hiten Shah

Hiten Shah
Lisa Reeves


Chief Product Officer

Lisa Reeves


Head of Product

Justin Dilley

Justin Dilley
Sachin Rekhi



Sachin Rekhi


Chief Product Officer

Brian Crofts

Brian Crofts

What to expect

The ProductCraft Conference is unlike other product events. Yes, there will be stages with people on them. But there will also be hands-on workshops and interactive panels, aimed at helping you produce tangible outputs to bring back to your own teams. And there will be an unparalleled crowd of product leaders looking to share their perspectives on what it means to work in product.


Engaging sessions led by well-known, rarely-heard-from product leaders who have changed the way the industry views product management entirely.


A hands-on workshop challenging you to think differently as a product and business leader. Too often do we fall into the traps of day-to-day work, and not often enough are we given opportunities to let the creative juices flow. Our lab will be a two-hour session with exercises designed to help you unlock your thought processes.


8:00 am - 9:00 am


Registration and Breakfast  

9:00 am - 9:50 am


Making Products Stick: How PMs Can Improve Retention   Hiten Shah, Co-founder, FYI

9:50 am - 10:40 am


Product Forum - Leadership Panel   Justin Dilley, Head of Product, Fullstory, Lisa Reeves, SVP Product, Zenefits and Sachin Rekhi, CEO/Founder, Notejoy

10:40 am - 11:30 am


The PM's Guide to Truthiness in Data   Niels Hoven, Product Manager, Cloudflare

11:30 am - 12:40 pm


Grub & Gather   Interactive Lounge

12:40 pm - 3:00 pm


Lab: How to iterate less and build more   Radhika Dutt, Co-founder, Radical Product Thinking

3:00 pm - 3:20 pm



3:20 pm - 4:15 pm


PM Overdrive: How to Grow Your Career in Product   Nancy Wang, Head of Product, AWS Backup

4:15 pm - 5:10 pm


Innovation Systems for Competitive Products   Brian Crofts, Chief Product Officer, Pendo

5:10 pm - 6:00 pm


Drinks & Discourse  


San Francisco | February 25, 2020


When you register for two or more tickets a $25 off discount will automatically apply per ticket. Ends 1/15



When you register for two or more tickets a $25 off discount will automatically apply per ticket. Begins 1/16.



The Midway

900 Marin St
San Francisco, CA

Learn more