February 25, 2020

Last year, we brought over 500 product practitioners to San Francisco for the first-ever ProductCraft Conference. Now we’re taking ProductCraft on the road, hosting smaller, more intimate one-day events in major cities around the world. Our unique brand of product event returns to the Bay as our first stop of 2020.

See agenda See Agenda

SPEAKERS

AWS Backup

Head of Product

Nancy Wang

Cloudflare

Product Manager

Niels Hoven

FYI

Co-founder

Hiten Shah

Zenefits

Chief Product Officer

Lisa Reeves

Fullstory

Head of Product

Justin Dilley

Notejoy

CEO/Founder

Sachin Rekhi

Pendo

Chief Product Officer

Brian Crofts

What to expect

The ProductCraft Virtual Conference offers the same high-quality session content as our in-person events, just via a 100% online format. Our speakers are product leaders at some of tech’s fastest-growing companies, and will be sharing their best practices, unique perspectives, and experiences of what it means to work in product.

And as always, we’ll be putting a different spin on the traditional product conference format, with plenty of opportunities for networking.

AGENDA

8:00 am - 9:00 am EDT

Registration and Breakfast

9:00 am - 9:50 am EDT

Making Products Stick: How PMs Can Improve Retention Hiten Shah, Co-founder, FYI

9:50 am - 10:40 am EDT

Product Forum - Leadership Panel Justin Dilley, Head of Product, Fullstory, Lisa Reeves, SVP Product, Zenefits and Sachin Rekhi, CEO/Founder, Notejoy

10:40 am - 11:30 am EDT

The PM's Guide to Truthiness in Data Niels Hoven, Product Manager, Cloudflare

11:30 am - 12:40 pm EDT

Grub & Gather Interactive Lounge

12:40 pm - 3:00 pm EDT

Breakout Sessions
1. Product leadership and org design
Explore the people part of product. How do product leaders build and organize teams to execute, scale and succeed?

2. Customer insight and empathy
The best product teams are deeply attuned with customers. How do you understand what customers really want and need?

3. Product vision, strategy and roadmaps
PMs often lead with influence, not formal authority. How do they prioritize investments, inspire action and change?

4. Cross-functional collaboration and alignment
Product teams need to work closely with other departments to drive positive outcomes. How should they align with sales, customer success, marketing, engineering?

5. Innovation and user experience
How companies innovate is increasingly about user experience. How do product teams create experiences that delight? How do they add features without adding complexity over time?

3:00 pm - 3:20 pm EDT

Break

3:20 pm - 4:15 pm EDT

PM Overdrive: How to Grow Your Career in Product Nancy Wang, Head of Product, AWS Backup

4:15 pm - 5:10 pm EDT

Innovation Systems for Competitive Products Brian Crofts, Chief Product Officer, Pendo

5:10 pm - 6:00 pm EDT

Drinks & Discourse

Enjoy from home

Learn more