Last year, we brought over 500 product practitioners to San Francisco for the first-ever ProductCraft Conference. Now we’re taking ProductCraft on the road, hosting smaller, more intimate one-day events in major cities around the world. Our unique brand of product event returns to the Bay as our first stop of 2020.
See agendaSee AgendaSPEAKERS
AWS Backup
Head of Product
Nancy Wang
Cloudflare
Product Manager
Niels Hoven
FYI
Co-founder
Hiten Shah
Zenefits
Chief Product Officer
Lisa Reeves
Fullstory
Head of Product
Justin Dilley
Notejoy
CEO/Founder
Sachin Rekhi
Pendo
Chief Product Officer
Brian Crofts
What to expect
The ProductCraft Virtual Conference offers the same high-quality session content as our in-person events, just via a 100% online format. Our speakers are product leaders at some of tech’s fastest-growing companies, and will be sharing their best practices, unique perspectives, and experiences of what it means to work in product.
And as always, we’ll be putting a different spin on the traditional product conference format, with plenty of opportunities for networking.
AGENDA
8:00 am - 9:00 am
Registration and Breakfast
9:00 am - 9:50 am
Making Products Stick: How PMs Can Improve Retention Hiten Shah, Co-founder, FYI
9:50 am - 10:40 am
Product Forum - Leadership Panel Justin Dilley, Head of Product, Fullstory, Lisa Reeves, SVP Product, Zenefits and Sachin Rekhi, CEO/Founder, Notejoy
10:40 am - 11:30 am
The PM's Guide to Truthiness in Data Niels Hoven, Product Manager, Cloudflare
11:30 am - 12:40 pm
Grub & Gather Interactive Lounge
12:40 pm - 3:00 pm
Breakout Sessions
1. Product leadership and org design
Explore the people part of product. How do product leaders build and organize teams to execute, scale and succeed?
2. Customer insight and empathy
The best product teams are deeply attuned with customers. How do you understand what customers really want and need?
3. Product vision, strategy and roadmaps
PMs often lead with influence, not formal authority. How do they prioritize investments, inspire action and change?
4. Cross-functional collaboration and alignment
Product teams need to work closely with other departments to drive positive outcomes. How should they align with sales, customer success, marketing, engineering?
5. Innovation and user experience
How companies innovate is increasingly about user experience. How do product teams create experiences that delight? How do they add features without adding complexity over time?
3:00 pm - 3:20 pm
Break
3:20 pm - 4:15 pm
PM Overdrive: How to Grow Your Career in Product Nancy Wang, Head of Product, AWS Backup
4:15 pm - 5:10 pm
Innovation Systems for Competitive Products Brian Crofts, Chief Product Officer, Pendo
5:10 pm - 6:00 pm
Drinks & Discourse
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