Last year, we brought over 500 product practitioners to San Francisco for the first-ever ProductCraft Conference. Now we’re taking ProductCraft on the road, hosting smaller, more intimate one-day events in major cities around the world. Our unique brand of product event returns to the Bay as our first stop of 2020.

See agendaSee Agenda


Nancy Wang

AWS Backup

Head of Product

Nancy Wang


Product Manager

Niels Hoven

Niels Hoven
Hiten Shah



Hiten Shah


Chief Product Officer

Lisa Reeves

Lisa Reeves
Justin Dilley


SVP of Product and Design

Justin Dilley



Sachin Rekhi

Sachin Rekhi
Brian Crofts


Chief Product Officer

Brian Crofts

What to expect

The ProductCraft Virtual Conference offers the same high-quality session content as our in-person events, just via a 100% online format. Our speakers are product leaders at some of tech’s fastest-growing companies, and will be sharing their best practices, unique perspectives, and experiences of what it means to work in product.

And as always, we’ll be putting a different spin on the traditional product conference format, with plenty of opportunities for networking.


8:00 am - 9:00 am  EDT


Registration and Breakfast  

9:00 am - 9:50 am  EDT


Making Products Stick: How PMs Can Improve Retention   Hiten Shah, Co-founder, FYI

9:50 am - 10:40 am  EDT


Product Forum - Leadership Panel   Justin Dilley, Head of Product, Fullstory, Lisa Reeves, SVP Product, Zenefits and Sachin Rekhi, CEO/Founder, Notejoy

10:40 am - 11:30 am  EDT


The PM's Guide to Truthiness in Data   Niels Hoven, Product Manager, Cloudflare

11:30 am - 12:40 pm  EDT


Grub & Gather   Interactive Lounge

12:40 pm - 3:00 pm  EDT


Breakout Sessions  
1. Product leadership and org design
Explore the people part of product. How do product leaders build and organize teams to execute, scale and succeed?

2. Customer insight and empathy
The best product teams are deeply attuned with customers. How do you understand what customers really want and need?

3. Product vision, strategy and roadmaps
PMs often lead with influence, not formal authority. How do they prioritize investments, inspire action and change?

4. Cross-functional collaboration and alignment
Product teams need to work closely with other departments to drive positive outcomes. How should they align with sales, customer success, marketing, engineering?

5. Innovation and user experience
How companies innovate is increasingly about user experience. How do product teams create experiences that delight? How do they add features without adding complexity over time?

3:00 pm - 3:20 pm  EDT



3:20 pm - 4:15 pm  EDT


PM Overdrive: How to Grow Your Career in Product   Nancy Wang, Head of Product, AWS Backup

4:15 pm - 5:10 pm  EDT


Innovation Systems for Competitive Products   Brian Crofts, Chief Product Officer, Pendo

5:10 pm - 6:00 pm  EDT


Drinks & Discourse  

Enjoy from home

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