In light of growing concerns about the spread of COVID-19/coronavirus, we have made the difficult decision to postpone our upcoming ProductCraft Conference: London event. The health and safety of our attendees, staff, speakers, and venue workers are our top priority. We will announce the new date in the coming weeks.

See Agenda

Health policy


Marc Abraham

Head of Product Engagement

Marc Abraham

Head of Product

Bella Renney

Bella Renney
Tim Herbig

Product Management Coach

Tim Herbig


Chief Product Officer

Brian Crofts

Brian Crofts
Miles Norris


VP of Product

Miles Norris


CEO and Co-founder

Todd Olson

Todd Olson
Holly Kennedy


VP of Design

Holly Kennedy



Harry Stebbings

Harry Stebbings
Josh Douglas


VP of Product Management

Josh Douglas


Head of Product

Elaine McVicar

Elaine McVicar
Roman Pichler

Pichler Consulting

Author & Owner

Roman Pichler


Director of Product Management

Chris White

Chris White
Ryan McGrew


Guide and Gather

Ryan McGrew

What to expect

The ProductCraft Conference is unlike other product events. Yes, there will be stages with people on them. But there will also be hands-on workshops and interactive panels, aimed at helping you produce tangible outputs to bring back to your own teams. And there will be an unparalleled crowd of product leaders looking to share their perspectives on what it means to work in product.


Engaging sessions led by well-known, rarely-heard-from product leaders who have changed the way the industry views product management entirely.


A hands-on workshop challenging you to think differently as a product and business leader. Too often do we fall into the traps of day-to-day work, and not often enough are we given opportunities to let the creative juices flow. Our lab will be a two-hour session with exercises designed to help you unlock your thought processes.


8:00 am - 9:00 am


Registration and Breakfast  

9:00 am - 9:45 am


Dealing with Difficult Stakeholders in Product Management   Roman Pichler

9:45 am - 10:40 am


State of Product Leadership Panel   Bella Renney, Head of Product,, Miles Norris, VP of Product, MagicLab, Chris White, Director of Product Management, Zellis

10:40 am - 10:50 am



10:50 am - 11:40 am


Putting Outcomes into Practice: Connecting Features to What Really Matters   Tim Herbig

11:40 am - 12:40 pm


Grub & Gather   Interactive Lounge

12:40 pm - 13:40 pm


Breakout Sessions  
1. Product leadership and org design
Explore the people part of product. How do product leaders build and organise teams to execute, scale and succeed?

2. Customer insight and empathy
The best product teams are deeply attuned with customers. How do you understand what customers really want and need?

3. Product vision, strategy and roadmaps
PMs often lead with influence, not formal authority. How do they prioritise investments, inspire action and change?

4. Cross-functional collaboration and alignment
Product teams need to work closely with other departments to drive positive outcomes. How should they align with sales, customer success, marketing, engineering?

5. Innovation and user experience
How companies innovate is increasingly about user experience. How do product teams create experiences that delight? How do they add features without adding complexity over time?

13:40 pm - 14:00 pm



14:00 pm - 14:40 pm


Fireside Chat   Todd Olson, CEO of Pendo and Harry Stebbings, Founder of Stride.VC

14:40 pm - 15:20 pm


Session   Marc Abraham, Head of Product,

15:20 pm - 15:30 pm



15:30 pm - 16:10 pm


Unlocking human potential in the workplace with the science of Positive Product Design   Holly Kennedy, VP of Design, 15Five

16:10 pm - 17:00 pm


Innovation Systems for Competitive Products   Brian Crofts, Chief Product Officer, Pendo

17:00 pm - 18:00 pm


Drinks & Discourse  


London |


When you register for two or more tickets a £25 off discount will automatically apply per ticket. Ends 15/2.



When you register for two or more tickets a £25 off discount will automatically apply per ticket. Begins 16/2.




Level Two, Oxo Tower Wharf
Bargehouse Street, Southbank, London

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