In light of growing concerns about the spread of COVID-19/coronavirus, we have made the difficult decision to postpone our upcoming ProductCraft Conference: London event. The health and safety of our attendees, staff, speakers, and venue workers are our top priority. We will announce the new date in the coming weeks.
See AgendaSee AgendaSPEAKERS
ASOS.com
Head of Product Engagement
Marc Abraham
Tray.io
Head of Product
Bella Renney
Herbig.co
Product Management Coach
Tim Herbig
Pendo
Chief Product Officer
Brian Crofts
MagicLab
VP of Product
Miles Norris
Pendo
CEO and Co-Founder
Todd Olson
15Five
VP of Design
Holly Kennedy
Founder
Stride.VC
Harry Stebbings
Mimecast
VP of Product Management
Josh Douglas
ResDiary
Head of Product
Elaine McVicar
Pichler Consulting
Author & Owner
Roman Pichler
Zellis
Director of Product Management
Chris White
Zendesk
Guide and Gather
Ryan McGrew
What to expect
The ProductCraft Virtual Conference offers the same high-quality session content as our in-person events, just via a 100% online format. Our speakers are product leaders at some of tech’s fastest-growing companies, and will be sharing their best practices, unique perspectives, and experiences of what it means to work in product.
And as always, we’ll be putting a different spin on the traditional product conference format, with plenty of opportunities for networking.
AGENDA
8:00 am - 9:00 am EDT
Registration and Breakfast
9:00 am - 9:45 am EDT
Dealing with Difficult Stakeholders in Product Management Roman Pichler
9:45 am - 10:40 am EDT
State of Product Leadership Panel Bella Renney, Head of Product, Tray.io, Miles Norris, VP of Product, MagicLab, Chris White, Director of Product Management, Zellis
10:40 am - 10:50 am EDT
Break
10:50 am - 11:40 am EDT
Putting Outcomes into Practice: Connecting Features to What Really Matters Tim Herbig
11:40 am - 12:40 pm EDT
Grub & Gather Interactive Lounge
12:40 pm - 13:40 pm EDT
Breakout Sessions
1. Product leadership and org design
Explore the people part of product. How do product leaders build and organise teams to execute, scale and succeed?
2. Customer insight and empathy
The best product teams are deeply attuned with customers. How do you understand what customers really want and need?
3. Product vision, strategy and roadmaps
PMs often lead with influence, not formal authority. How do they prioritise investments, inspire action and change?
4. Cross-functional collaboration and alignment
Product teams need to work closely with other departments to drive positive outcomes. How should they align with sales, customer success, marketing, engineering?
5. Innovation and user experience
How companies innovate is increasingly about user experience. How do product teams create experiences that delight? How do they add features without adding complexity over time?
13:40 pm - 14:00 pm EDT
Break
14:00 pm - 14:40 pm EDT
Fireside Chat Todd Olson, CEO of Pendo and Harry Stebbings, Founder of Stride.VC
14:40 pm - 15:20 pm EDT
Session Marc Abraham, Head of Product, ASOS.com
15:20 pm - 15:30 pm EDT
Break
15:30 pm - 16:10 pm EDT
Unlocking human potential in the workplace with the science of Positive Product Design Holly Kennedy, VP of Design, 15Five
16:10 pm - 17:00 pm EDT
Innovation Systems for Competitive Products Brian Crofts, Chief Product Officer, Pendo
17:00 pm - 18:00 pm EDT
Drinks & Discourse
Enjoy from home
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PRESENTING SPONSOR
PLATINUM
A La Carte
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