For the first time, ProductCraft is taking its signature brand of product event across the pond. Join us on March 31 at London’s historic South Bank for a day-long conference dedicated to all things product. Enjoy stunning views across the Thames as you hear thoughtful perspectives from leaders in the field and network with product-obsessed peers.

See Agenda


Bella Renney

Head of Product

Bella Renney

Product Management Coach

Tim Herbig

Tim Herbig
Brian Crofts


Chief Product Officer

Brian Crofts


VP of Product

Miles Norris

Miles Norris
Todd Olson


CEO and Co-founder

Todd Olson



Harry Stebbings

Harry Stebbings

What to expect

The ProductCraft Conference is unlike other product events. Yes, there will be stages with people on them. But there will also be hands-on workshops and interactive panels, aimed at helping you produce tangible outputs to bring back to your own teams. And there will be an unparalleled crowd of product leaders looking to share their perspectives on what it means to work in product.


Engaging sessions led by well-known, rarely-heard-from product leaders who have changed the way the industry views product management entirely.


A hands-on workshop challenging you to think differently as a product and business leader. Too often do we fall into the traps of day-to-day work, and not often enough are we given opportunities to let the creative juices flow. Our lab will be a two-hour session with exercises designed to help you unlock your thought processes.


9:00 am - 9:30 am


Coffee & Conversation   Interactive Lounge

9:30 am - 10:15 am


Putting Outcomes into Practice: Connecting Features to What Really Matters   Tim Herbig

10:15 am - 11:00 am


State of Product Leadership Panel   Todd Olson, CEO, Pendo, Bella Renney, Head of Product,, and Miles Norris, VP of Product, MagicLab

11:00 am - 11:30 am



11:30 am - 12:45 pm


Grub & Gather   Interactive Lounge

13:45 pm - 14:15 pm


Breakout Sessions  
1. Product leadership and org design
Explore the people part of product. How do product leaders build and organise teams to execute, scale and succeed?

2. Customer insight and empathy
The best product teams are deeply attuned with customers. How do you understand what customers really want and need?

3. Product vision, strategy and roadmaps
PMs often lead with influence, not formal authority. How do they prioritise investments, inspire action and change?

4. Cross-functional collaboration and alignment
Product teams need to work closely with other departments to drive positive outcomes. How should they align with sales, customer success, marketing, engineering?

5. Innovation and user experience
How companies innovate is increasingly about user experience. How do product teams create experiences that delight? How do they add features without adding complexity over time?

14:15 pm - 14:30 pm



14:30 pm - 15:10 pm


Fireside Chat   Todd Olson, CEO of Pendo and Harry Stebbings, Founder of Stride.VC

15:15 pm - 16:00 pm



16:00 pm - 16:15 pm



16:15 pm - 17:00 pm


Innovation Systems for Competitive Products   Brian Crofts, Chief Product Officer, Pendo

17:00 pm - 18:00 pm


Drinks & Discourse  


London | 31 March, 2020


When you register for two or more tickets a $25 off discount will automatically apply per ticket. Ends 15/2.



When you register for two or more tickets a $25 off discount will automatically apply per ticket. Begins 16/2.




Level Two, Oxo Tower Wharf
Bargehouse Street, Southbank, London

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