For the first time, ProductCraft is taking its signature brand of product event across the pond. Join us on March 31 at London’s historic South Bank for a day-long conference dedicated to all things product. Enjoy stunning views across the Thames as you hear thoughtful perspectives from leaders in the field and network with product-obsessed peers.
See AgendaSPEAKERS
ASOS.com
Head of Product Engagement
Marc Abraham
Tray.io
Head of Product
Bella Renney
Herbig.co
Product Management Coach
Tim Herbig
Pendo
Chief Product Officer
Brian Crofts
MagicLab
VP of Product
Miles Norris
Pendo
CEO and Co-founder
Todd Olson
15Five
VP of Design
Holly Kennedy
Founder
Stride.VC
Harry Stebbings
Mimecast
VP of Product Management
Josh Douglas
ResDiary
Head of Product
Elaine McVicar
Pichler Consulting
Author & Owner
Roman Pichler
Zellis
Director of Product Management
Chris White
Zendesk
Guide and Gather
Ryan McGrew
What to expect
The ProductCraft Conference is unlike other product events. Yes, there will be stages with people on them. But there will also be hands-on workshops and interactive panels, aimed at helping you produce tangible outputs to bring back to your own teams. And there will be an unparalleled crowd of product leaders looking to share their perspectives on what it means to work in product.
Lessons
Engaging sessions led by well-known, rarely-heard-from product leaders who have changed the way the industry views product management entirely.
Labs
A hands-on workshop challenging you to think differently as a product and business leader. Too often do we fall into the traps of day-to-day work, and not often enough are we given opportunities to let the creative juices flow. Our lab will be a two-hour session with exercises designed to help you unlock your thought processes.
AGENDA
8:00 am - 9:00 am
Registration and Breakfast
9:00 am - 9:45 am
Dealing with Difficult Stakeholders in Product Management Roman Pichler
9:45 am - 10:40 am
State of Product Leadership Panel Bella Renney, Head of Product, Tray.io, Miles Norris, VP of Product, MagicLab, Chris White, Director of Product Management, Zellis
10:40 am - 10:50 am
Break
10:50 am - 11:40 am
Putting Outcomes into Practice: Connecting Features to What Really Matters Tim Herbig
11:40 am - 12:40 pm
Grub & Gather Interactive Lounge
12:40 pm - 13:40 pm
Breakout Sessions
1. Product leadership and org design
Explore the people part of product. How do product leaders build and organise teams to execute, scale and succeed?
2. Customer insight and empathy
The best product teams are deeply attuned with customers. How do you understand what customers really want and need?
3. Product vision, strategy and roadmaps
PMs often lead with influence, not formal authority. How do they prioritise investments, inspire action and change?
4. Cross-functional collaboration and alignment
Product teams need to work closely with other departments to drive positive outcomes. How should they align with sales, customer success, marketing, engineering?
5. Innovation and user experience
How companies innovate is increasingly about user experience. How do product teams create experiences that delight? How do they add features without adding complexity over time?
13:40 pm - 14:00 pm
Break
14:00 pm - 14:40 pm
Fireside Chat Todd Olson, CEO of Pendo and Harry Stebbings, Founder of Stride.VC
14:40 pm - 15:20 pm
Session Marc Abraham, Head of Product, ASOS.com
15:20 pm - 15:30 pm
Break
15:30 pm - 16:10 pm
Unlocking human potential in the workplace with the science of Positive Product Design Holly Kennedy, VP of Design, 15Five
16:10 pm - 17:00 pm
Innovation Systems for Competitive Products Brian Crofts, Chief Product Officer, Pendo
17:00 pm - 18:00 pm
Drinks & Discourse
PRICING
London | 31 March, 2020
EARLY BIRD TICKETS
When you register for two or more tickets a £25 off discount will automatically apply per ticket. Ends 15/2.
£199
GENERAL ADMISSION TICKETS
When you register for two or more tickets a £25 off discount will automatically apply per ticket. Begins 16/2.
£299
