In light of growing concerns about the spread of COVID-19/coronavirus, we have made the difficult decision to postpone our upcoming ProductCraft Conference: London event. The health and safety of our attendees, staff, speakers, and venue workers are our top priority. We will announce the new date in the coming weeks.

See AgendaSee Agenda

SPEAKERS

Marc Abraham

ASOS.com

Head of Product Engagement

Marc Abraham

Tray.io

Head of Product

Bella Renney

Bella Renney
Tim Herbig

Herbig.co

Product Management Coach

Tim Herbig

Pendo

Chief Product Officer

Brian Crofts

Brian Crofts
Miles Norris

MagicLab

VP of Product

Miles Norris

Pendo

CEO and Co-Founder

Todd Olson

Todd Olson
Holly Kennedy

15Five

VP of Design

Holly Kennedy

Founder

Stride.VC

Harry Stebbings

Harry Stebbings
Josh Douglas

Mimecast

VP of Product Management

Josh Douglas

ResDiary

Head of Product

Elaine McVicar

Elaine McVicar
Roman Pichler

Pichler Consulting

Author & Owner

Roman Pichler

Zellis

Director of Product Management

Chris White

Chris White
Ryan McGrew

Zendesk

Guide and Gather

Ryan McGrew

What to expect

The ProductCraft Virtual Conference offers the same high-quality session content as our in-person events, just via a 100% online format. Our speakers are product leaders at some of tech’s fastest-growing companies, and will be sharing their best practices, unique perspectives, and experiences of what it means to work in product.

And as always, we’ll be putting a different spin on the traditional product conference format, with plenty of opportunities for networking.

AGENDA

8:00 am - 9:00 am  EDT

 

Registration and Breakfast  

9:00 am - 9:45 am  EDT

 

Dealing with Difficult Stakeholders in Product Management   Roman Pichler

9:45 am - 10:40 am  EDT

 

State of Product Leadership Panel   Bella Renney, Head of Product, Tray.io, Miles Norris, VP of Product, MagicLab, Chris White, Director of Product Management, Zellis

10:40 am - 10:50 am  EDT

 

Break  

10:50 am - 11:40 am  EDT

 

Putting Outcomes into Practice: Connecting Features to What Really Matters   Tim Herbig

11:40 am - 12:40 pm  EDT

 

Grub & Gather   Interactive Lounge

12:40 pm - 13:40 pm  EDT

 

Breakout Sessions  
1. Product leadership and org design
Explore the people part of product. How do product leaders build and organise teams to execute, scale and succeed?

2. Customer insight and empathy
The best product teams are deeply attuned with customers. How do you understand what customers really want and need?

3. Product vision, strategy and roadmaps
PMs often lead with influence, not formal authority. How do they prioritise investments, inspire action and change?

4. Cross-functional collaboration and alignment
Product teams need to work closely with other departments to drive positive outcomes. How should they align with sales, customer success, marketing, engineering?

5. Innovation and user experience
How companies innovate is increasingly about user experience. How do product teams create experiences that delight? How do they add features without adding complexity over time?

13:40 pm - 14:00 pm  EDT

 

Break  

14:00 pm - 14:40 pm  EDT

 

Fireside Chat   Todd Olson, CEO of Pendo and Harry Stebbings, Founder of Stride.VC

14:40 pm - 15:20 pm  EDT

 

Session   Marc Abraham, Head of Product, ASOS.com

15:20 pm - 15:30 pm  EDT

 

Break  

15:30 pm - 16:10 pm  EDT

 

Unlocking human potential in the workplace with the science of Positive Product Design   Holly Kennedy, VP of Design, 15Five

16:10 pm - 17:00 pm  EDT

 

Innovation Systems for Competitive Products   Brian Crofts, Chief Product Officer, Pendo

17:00 pm - 18:00 pm  EDT

 

Drinks & Discourse  

Enjoy from home

Learn more

SPONSORS