In light of growing concerns about the spread of COVID-19/coronavirus, we have made the difficult decision to postpone our upcoming ProductCraft Conference: Boston event. The health and safety of our attendees, staff, speakers, and venue workers are our top priority. We will announce the new date in the coming weeks.

See the agenda

Health policy

SPEAKERS

Prerna Singh

CoEdition

VP of Product Management

Prerna Singh

Pendo

Chief Product Officer

Brian Crofts

Brian Crofts
Karen Rubin

Owl Labs

Chief Revenue Officer

Karen Rubin

Box

Chief Product & Chief Strategy Officer

Jeetu Patel

Jeetu Patel
Ben Galbraith

Segment

VP, Product

Ben Galbraith

Rapid7

Chief Product Officer

Lee Weiner

Lee Weiner
Janet Lee

Emtropy Labs

Chief Product Officer

Janet Lee

Product Culture

Founder

Bruce McCarthy

Bruce McCarthy
Neeraj Agrawal

Battery Ventures

General Partner

Neeraj Agrawal

Director of Product Management

WebPT

Scott Herbert

Scott Herbert

What to expect

The ProductCraft Conference is unlike other product events. Yes, there will be stages with people on them. But there will also be hands-on workshops and interactive panels, aimed at helping you produce tangible outputs to bring back to your own teams. And there will be an unparalleled crowd of product leaders looking to share their perspectives on what it means to work in product.

Lessons

Engaging sessions led by well-known, rarely-heard-from product leaders who have changed the way the industry views product management entirely.

Labs

A hands-on workshop challenging you to think differently as a product and business leader. Too often do we fall into the traps of day-to-day work, and not often enough are we given opportunities to let the creative juices flow. Our lab will be a two-hour session with exercises designed to help you unlock your thought processes.

AGENDA

9:00 am - 9:30 am

 

Coffee & Conversation   Interactive Lounge

9:30 am - 10:15 am

 

From Scrappy to Scale: Establishing a Culture of Learning and Experimentation at Startups   Prerna Singh, VP of Product Management, CoEdition

10:15 am - 11:00 am

 

State of Product Leadership Panel   Lee Weiner, Chief Product Officer, Rapid7, Janet Lee, Chief Product Officer, Emtropy Labs, Ben Galbraith, VP, Product Segment

11:00 am - 11:30 am

 

Do This, Not That: Guiding Decision-Making With Product Principles   Jeetu Patel, CPO, Box

11:30 am - 12:45 pm

 

Grub & Gather   Interactive Lounge

12:45 pm - 2:15 pm

 

Breakout Sessions  
1. Product leadership and org design
Explore the people part of product. How do product leaders build and organize teams to execute, scale and succeed?

2. Customer insight and empathy
The best product teams are deeply attuned with customers. How do you understand what customers really want and need?

3. Product vision, strategy and roadmaps
PMs often lead with influence, not formal authority. How do they prioritize investments, inspire action and change?

4. Cross-functional collaboration and alignment
Product teams need to work closely with other departments to drive positive outcomes. How should they align with sales, customer success, marketing, engineering?

5. Innovation and user experience
How companies innovate is increasingly about user experience. How do product teams create experiences that delight? How do they add features without adding complexity over time?

2:15 pm - 2:30 pm

 

Break  

2:30 pm - 3:15 pm

 

Your Product Is Never Going to Be Ready   Karen Rubin, Chief Revenue Officer, Owl Labs

3:15 pm - 4:00 pm

 

Innovation Systems for Competitive Products   Brian Crofts, Chief Product Officer, Pendo

4:00 pm - 4:15 pm

 

Break  

4:15 pm - 5:00 pm

 

Fireside chat   Neeraj Agrawal, General Partner, Battery Ventures

5:00 pm - 6:00 pm

 

Drinks & Discourse  

VENUE

The Loft at The Innovation and Design Building

21 Drydock Ave 5th Floor
Boston, MA

Learn more

SPONSORS