We’re bringing our exciting agenda of inspiring lessons, hands-on workshops, and thought-provoking product perspectives to the East Coast. Join us in the historic and picturesque city of Boston on April 16 for a full day of product-focused content, including opportunities for networking and one-on-one discussion.

See the agenda

SPEAKERS

Prerna Singh

CoEdition

VP of Product Management

Prerna Singh

Pendo

Chief Product Officer

Brian Crofts

Brian Crofts
Ben Galbraith

Segment

VP, Product

Ben Galbraith

Box

Chief Product & Chief Strategy Officer

Jeetu Patel

Jeetu Patel
Lee Weiner

Rapid7

Chief Product Officer

Lee Weiner

Product Culture

Founder

Bruce McCarthy

Bruce McCarthy

What to expect

The ProductCraft Conference is unlike other product events. Yes, there will be stages with people on them. But there will also be hands-on workshops and interactive panels, aimed at helping you produce tangible outputs to bring back to your own teams. And there will be an unparalleled crowd of product leaders looking to share their perspectives on what it means to work in product.

Lessons

Engaging sessions led by well-known, rarely-heard-from product leaders who have changed the way the industry views product management entirely.

Labs

A hands-on workshop challenging you to think differently as a product and business leader. Too often do we fall into the traps of day-to-day work, and not often enough are we given opportunities to let the creative juices flow. Our lab will be a two-hour session with exercises designed to help you unlock your thought processes.

AGENDA

9:00 am - 9:30 am

 

Coffee & Conversation   Interactive Lounge

9:30 am - 10:15 am

 

Session   Prerna Singh, VP of Product Management, CoEdition

10:15 am - 11:00 am

 

State of Product Leadership Panel   Lee Weiner, Chief Product Officer, Rapid7, Ben Galbraith, VP, Product Segment

11:00 am - 11:30 am

 

Session   Jeetu Patel, CPO, Box

11:30 am - 12:45 pm

 

Grub & Gather   Interactive Lounge

12:45 pm - 2:15 pm

 

Breakout Sessions  
1. Product leadership and org design
Explore the people part of product. How do product leaders build and organize teams to execute, scale and succeed?

2. Customer insight and empathy
The best product teams are deeply attuned with customers. How do you understand what customers really want and need?

3. Product vision, strategy and roadmaps
PMs often lead with influence, not formal authority. How do they prioritize investments, inspire action and change?

4. Cross-functional collaboration and alignment
Product teams need to work closely with other departments to drive positive outcomes. How should they align with sales, customer success, marketing, engineering?

5. Innovation and user experience
How companies innovate is increasingly about user experience. How do product teams create experiences that delight? How do they add features without adding complexity over time?

2:15 pm - 2:30 pm

 

Break  

2:30 pm - 3:15 pm

 

Session  

3:15 pm - 4:00 pm

 

Session  

4:00 pm - 4:15 pm

 

Break  

4:15 pm - 5:00 pm

 

Innovation Systems for Competitive Products   Brian Crofts, Chief Product Officer, Pendo

5:00 pm - 6:00 pm

 

Drinks & Discourse  

PRICING

Boston | April 16, 2020

EARLY BIRD TICKETS

When you register for two or more tickets a $25 off discount will automatically apply per ticket.

$199

GENERAL ADMISSION TICKETS

When you register for two or more tickets a $25 off discount will automatically apply per ticket.

$299

VENUE

The Loft at The Innovation and Design Building

21 Drydock Ave 3rd Floor
Boston, MA

Learn more

SPONSORS