In light of growing concerns about the spread of COVID-19/coronavirus, we have made the difficult decision to postpone our upcoming ProductCraft Conference: Boston event. The health and safety of our attendees, staff, speakers, and venue workers are our top priority. We will announce the new date in the coming weeks.
See the agendaSPEAKERS
CoEdition
VP of Product Management
Prerna Singh
Pendo
Chief Product Officer
Brian Crofts
Owl Labs
Chief Revenue Officer
Karen Rubin
Box
Chief Product & Chief Strategy Officer
Jeetu Patel
Segment
VP, Product
Ben Galbraith
Rapid7
Chief Product Officer
Lee Weiner
Emtropy Labs
Chief Product Officer
Janet Lee
Product Culture
Founder
Bruce McCarthy
Battery Ventures
General Partner
Neeraj Agrawal
Director of Product Management
WebPT
Scott Herbert
What to expect
The ProductCraft Conference is unlike other product events. Yes, there will be stages with people on them. But there will also be hands-on workshops and interactive panels, aimed at helping you produce tangible outputs to bring back to your own teams. And there will be an unparalleled crowd of product leaders looking to share their perspectives on what it means to work in product.
Lessons
Engaging sessions led by well-known, rarely-heard-from product leaders who have changed the way the industry views product management entirely.
Labs
A hands-on workshop challenging you to think differently as a product and business leader. Too often do we fall into the traps of day-to-day work, and not often enough are we given opportunities to let the creative juices flow. Our lab will be a two-hour session with exercises designed to help you unlock your thought processes.
AGENDA
9:00 am - 9:30 am
Coffee & Conversation Interactive Lounge
9:30 am - 10:15 am
From Scrappy to Scale: Establishing a Culture of Learning and Experimentation at Startups Prerna Singh, VP of Product Management, CoEdition
10:15 am - 11:00 am
State of Product Leadership Panel Lee Weiner, Chief Product Officer, Rapid7, Janet Lee, Chief Product Officer, Emtropy Labs, Ben Galbraith, VP, Product Segment
11:00 am - 11:30 am
Do This, Not That: Guiding Decision-Making With Product Principles Jeetu Patel, CPO, Box
11:30 am - 12:45 pm
Grub & Gather Interactive Lounge
12:45 pm - 2:15 pm
Breakout Sessions
1. Product leadership and org design
Explore the people part of product. How do product leaders build and organize teams to execute, scale and succeed?
2. Customer insight and empathy
The best product teams are deeply attuned with customers. How do you understand what customers really want and need?
3. Product vision, strategy and roadmaps
PMs often lead with influence, not formal authority. How do they prioritize investments, inspire action and change?
4. Cross-functional collaboration and alignment
Product teams need to work closely with other departments to drive positive outcomes. How should they align with sales, customer success, marketing, engineering?
5. Innovation and user experience
How companies innovate is increasingly about user experience. How do product teams create experiences that delight? How do they add features without adding complexity over time?
2:15 pm - 2:30 pm
Break
2:30 pm - 3:15 pm
Your Product Is Never Going to Be Ready Karen Rubin, Chief Revenue Officer, Owl Labs
3:15 pm - 4:00 pm
Innovation Systems for Competitive Products Brian Crofts, Chief Product Officer, Pendo
4:00 pm - 4:15 pm
Break
4:15 pm - 5:00 pm
Fireside chat Neeraj Agrawal, General Partner, Battery Ventures
5:00 pm - 6:00 pm
Drinks & Discourse
