In light of growing concerns about the spread of COVID-19/coronavirus, we have made the difficult decision to postpone our upcoming ProductCraft Conference: Boston event. The health and safety of our attendees, staff, speakers, and venue workers are our top priority. We will announce the new date in the coming weeks.See the agendaSee Agenda
What to expect
The ProductCraft Virtual Conference offers the same high-quality session content as our in-person events, just via a 100% online format. Our speakers are product leaders at some of tech’s fastest-growing companies, and will be sharing their best practices, unique perspectives, and experiences of what it means to work in product.
And as always, we’ll be putting a different spin on the traditional product conference format, with plenty of opportunities for networking.
9:00 am - 9:30 am EDT
Coffee & Conversation Interactive Lounge
9:30 am - 10:15 am EDT
From Scrappy to Scale: Establishing a Culture of Learning and Experimentation at Startups Prerna Singh, VP of Product Management, CoEdition
10:15 am - 11:00 am EDT
State of Product Leadership Panel Lee Weiner, Chief Product Officer, Rapid7, Janet Lee, Chief Product Officer, Emtropy Labs, Ben Galbraith, VP, Product Segment
11:00 am - 11:30 am EDT
Do This, Not That: Guiding Decision-Making With Product Principles Jeetu Patel, CPO, Box
11:30 am - 12:45 pm EDT
Grub & Gather Interactive Lounge
12:45 pm - 2:15 pm EDT
1. Product leadership and org design
Explore the people part of product. How do product leaders build and organize teams to execute, scale and succeed?
2. Customer insight and empathy
The best product teams are deeply attuned with customers. How do you understand what customers really want and need?
3. Product vision, strategy and roadmaps
PMs often lead with influence, not formal authority. How do they prioritize investments, inspire action and change?
4. Cross-functional collaboration and alignment
Product teams need to work closely with other departments to drive positive outcomes. How should they align with sales, customer success, marketing, engineering?
5. Innovation and user experience
How companies innovate is increasingly about user experience. How do product teams create experiences that delight? How do they add features without adding complexity over time?
2:15 pm - 2:30 pm EDT
2:30 pm - 3:15 pm EDT
Your Product Is Never Going to Be Ready Karen Rubin, Chief Revenue Officer, Owl Labs
3:15 pm - 4:00 pm EDT
Innovation Systems for Competitive Products Brian Crofts, Chief Product Officer, Pendo
4:00 pm - 4:15 pm EDT
4:15 pm - 5:00 pm EDT
Fireside chat Neeraj Agrawal, General Partner, Battery Ventures
5:00 pm - 6:00 pm EDT
Drinks & Discourse
A La Carte