In light of growing concerns about the spread of COVID-19/coronavirus, we have made the difficult decision to postpone our upcoming ProductCraft Conference: Boston event. The health and safety of our attendees, staff, speakers, and venue workers are our top priority. We will announce the new date in the coming weeks.

See the agendaSee Agenda


Prerna Singh


VP of Product Management

Prerna Singh


Chief Product Officer

Brian Crofts

Brian Crofts
Karen Rubin

Owl Labs

Chief Revenue Officer

Karen Rubin


SVP and GM, Security and Applications Business Unit

Jeetu Patel

Jeetu Patel
Ben Galbraith


Senior Director, Product

Ben Galbraith


Chief Product Officer

Lee Weiner

Lee Weiner
Janet Lee

Emtropy Labs

Chief Product Officer

Janet Lee

Product Culture


Bruce McCarthy

Bruce McCarthy
Neeraj Agrawal

Battery Ventures

General Partner

Neeraj Agrawal

Director of Product Management


Scott Herbert

Scott Herbert

What to expect

The ProductCraft Virtual Conference offers the same high-quality session content as our in-person events, just via a 100% online format. Our speakers are product leaders at some of tech’s fastest-growing companies, and will be sharing their best practices, unique perspectives, and experiences of what it means to work in product.

And as always, we’ll be putting a different spin on the traditional product conference format, with plenty of opportunities for networking.


9:00 am - 9:30 am  EDT


Coffee & Conversation   Interactive Lounge

9:30 am - 10:15 am  EDT


From Scrappy to Scale: Establishing a Culture of Learning and Experimentation at Startups   Prerna Singh, VP of Product Management, CoEdition

10:15 am - 11:00 am  EDT


State of Product Leadership Panel   Lee Weiner, Chief Product Officer, Rapid7, Janet Lee, Chief Product Officer, Emtropy Labs, Ben Galbraith, VP, Product Segment

11:00 am - 11:30 am  EDT


Do This, Not That: Guiding Decision-Making With Product Principles   Jeetu Patel, CPO, Box

11:30 am - 12:45 pm  EDT


Grub & Gather   Interactive Lounge

12:45 pm - 2:15 pm  EDT


Breakout Sessions  
1. Product leadership and org design
Explore the people part of product. How do product leaders build and organize teams to execute, scale and succeed?

2. Customer insight and empathy
The best product teams are deeply attuned with customers. How do you understand what customers really want and need?

3. Product vision, strategy and roadmaps
PMs often lead with influence, not formal authority. How do they prioritize investments, inspire action and change?

4. Cross-functional collaboration and alignment
Product teams need to work closely with other departments to drive positive outcomes. How should they align with sales, customer success, marketing, engineering?

5. Innovation and user experience
How companies innovate is increasingly about user experience. How do product teams create experiences that delight? How do they add features without adding complexity over time?

2:15 pm - 2:30 pm  EDT



2:30 pm - 3:15 pm  EDT


Your Product Is Never Going to Be Ready   Karen Rubin, Chief Revenue Officer, Owl Labs

3:15 pm - 4:00 pm  EDT


Innovation Systems for Competitive Products   Brian Crofts, Chief Product Officer, Pendo

4:00 pm - 4:15 pm  EDT



4:15 pm - 5:00 pm  EDT


Fireside chat   Neeraj Agrawal, General Partner, Battery Ventures

5:00 pm - 6:00 pm  EDT


Drinks & Discourse  

Enjoy from home

Learn more