Leo Frishberg

Principal, Phase II

With decades of experience in design management and design—as both a bricks-and-mortar architect and a UX designer—Leo drives highly differentiated and innovative solutions. At The Home Depot QuoteCenter, Leo has lead a dynamic team of UX professionals within the product group, delivering engaging experiences for Home Depot associates. As principal of Phase II, Leo delivers vision, strategy, and innovation through a UX lens. Previously, as a product design manager at Intel, he led UX teams on mission-critical programs. As the principal UX architect for Tektronix’s Logic Analyzer product line, he spearheaded product vision and definition for the next generation of instruments. Leo is a licensed architect, Certified Scrum Product Owner, holds five patents, and is the co-author of the Morgan Kaufmann book “Presumptive Design: Design Provocations for Innovation.” Over the past 20 years, he has served on the board for CHIFOO (Computer Human Interaction Forum of Oregon), the Portland Chapter of SIGCHI. A long-time resident of Portland with his wife and two daughters, Leo enjoys great food and wine.