ProductCraft is the largest community of product people online. Since our launch in February 2018, we’ve promoted the growing field of product management to both new and long-time practitioners. We publish new content each day, on topics ranging from user feedback to roadmap prioritization. Contributors to ProductCraft include tech veterans, product community leaders, and industry influencers, all with unique perspectives on what it means to work in product.
Philip Alexander is the CEO of Pragmatic Institute. He has been on the front lines of senior-level and international marketing for more than two decades, and previously founded BrandMuscle Inc., a technology-based marketing services company that he grew into a multi-million-dollar organization.
Erica Akroyd is a product manager at Pendo.io. Her career has spanned a wide variety of roles, from social work to customer success and now to product. In her spare time, she enjoys making delicious chocolate chip banana bread.
Brian is a serial entrepreneur. He is the co-founder of Augusto (product engineering services for product managers) and LOFT (product support for product managers), along with other service and SaaS businesses. Follow our blog for more insights. Reach out if our writing resonates -- we are happy to help.
Julia Baker is currently spearheading the creation of product operations at ServiceTitan. She originally started as the company's director of technical project management in September 2017 and built a high-performing technical project management team within the product development organization. Prior to ServiceTitan, Julia spent 18 years in product, project, and program management at First Data, Yahoo, YP and Amazon, as well as several startups. She has experience creating best practices to scale product development, developing high-performing teams, and evangelizing focused Agile value delivery.
Marty Balkema is the co-founder of Augusto Digital, a product engineering company that supports product managers. With over 20 years of experience, Marty leads the team at Augusto to create app, web, and cloud-based digital products. At Augusto, a product mindset drives product engineering. That means launching as quickly as possible and then iterating to gain user feedback and understand the business drivers behind the product. Learn more at augusto.digital.
Rob Barkman is the co-founder of ProductHQ, a product management platform. His career has spanned multiple roles within the consulting industry, supporting clients from financial services to government. Rob has advised clients in product development, project management, and process engineering. He holds a degree in industrial engineering from the University of Tennessee and an MBA from the Mason School of Business at William & Mary.
Emily Baumgartner is a product researcher at Innovatemap, a digital product agency in Indianapolis. She gathers and translates user needs by strategizing and executing research to enable product and business goals. She has managed both B2B and B2C products across a variety of industries such as SaaS, healthcare, and EdTech. Her background in communication and human-computer interaction design helps her truly understand the user experience and champion the design of strategic, useful products.
Laura Baverman is the director of communications at Pendo. She spent a decade in business journalism, writing for publications like USA Today, the Cincinnati Enquirer, News & Observer and American City Business Journals. Prior to Pendo, she served as editor of ExitEvent, an online publication covering startups across North Carolina. A Cincinnati native and Raleigh resident, Laura is learning to love the South.
Greg is currently the SVP of product for Nielsen’s Marketing Cloud. Prior to Nielsen, he has been in various product and general manager roles with companies such as Omnicom, Shutterstock, Rakuten, and Sony. He has been a product manager since 1997 and graduated with a degree in English & American Studies from Princeton University.
Kim Blight is the product operations lead at Sprout Social. She’s passionate about product teams, advocating for parents in the workforce, and women in tech. When not hanging out with her son and family, she can be found writing or watching the NBA.
Eric Boduch is the Chief Evangelist for Pendo. Previously, he served as the CEO of Brainstorm SMS Technologies LLC (dba SMaSh, Inc.) and was the co-founder and CEO of several other companies. Eric holds a Bachelor of Science from The School of Computer Engineering at Carnegie Mellon University in Electrical and Computer Engineering and is a graduate of its Executive Management Program.
Shannan Bowen is the lead product manager for news at McClatchy, a local news company with 30 newsrooms across the country. She began her career as a local news reporter before leading audience development and content strategies for several media companies, including Atlantic57, the digital consultancy of The Atlantic. Shannan holds degrees from UNC-Chapel Hill and American University.
Adam Bullied is a product manager that has worked in eight startups in Toronto, Los Angeles, and Vancouver, managing 15 different products. Now a part of RBC Ventures, he’s helping create next-generation products for Canadians, his passion is for the production process and creating value.
Wesley Bush is the founder and president of the Product-Led Institute where he spends his days teaching SaaS businesses how to flip the traditional sales playbook and ignite their growth engine with the Product-Led Growth methodology.
Kirsten Butzow is a Pragmatic Marketing instructor with more than 20 years of product management and marketing experience in the education technology and telecommunications industries. Kirsten is a highly sought-after speaker for industry events and has presented several keynote addresses, including at the INDUSTRY and Business of Software conferences. She has held positions as vice president of product management and marketing with Global 500 companies, including Fujitsu, Pearson, and Blackboard.
Mary-Sara Camerino is a senior advisor at FactSquared. With a strong background in high-tech product vision and marketing, operational strategy, project management, and workforce planning, Mary-Sara has deep expertise helping both start-up and established organizations grow, develop, and launch successful products.
Tricia Cervenan is a product manager, teacher and product management coach with almost ten years of experience solving user problems with software. You can find more of her musings at triciacervenan.com
and on twitter @triciacervenan.
Hannah Chaplin is a serial entrepreneur turned director of product management. Most recently, she co-founded SaaS company Receptive, which was acquired by Pendo in early 2019. She enjoys spending time with her family, being outdoors, mountain biking, and camping.
Winston is a product manager at productboard, the product management solution that helps product teams understand what their users need, prioritize what to build next, and earn buy-in for their roadmap. His previous work spans cloud data analytics and education.
Gordon Cone is a passionate product manager at Salesloft. He enjoys learning new skills, exploring the world, and hiking beautiful trails. He also has aspirations of becoming a thought leader in the product world.
Brian Crofts is the Chief Product Officer of Pendo. Before Pendo, Brian spent 12 years as a product leader at Intuit, where he managed several successful products in both QuickBooks and Tax and contributed to the company's global expansion efforts worldwide.
Chris Cummings is senior product manager for customer engagement solutions at Pitney Bowes. Prior to Pitney Bowes, Chris led product initiatives at Red Ventures, Lucky Labs, Lycos, and Gamesville. He blogs about the art and science of product management at christophercummings.com.
Justin Dilley is the Head of Product at FullStory where he helps guide the engineering, design, and product management practices who are responsible for developing and executing on the overall product strategy and mission of FullStory. Prior to FullStory, he has led a number of product teams at The Home Depot and Amazon where he was responsible for products ranging from Home Depot's mobile app to Amazon's Fire Tablets, Amazon Dash and Amazon Payments.
Justin has a BS in Computer Information Systems from Indiana's Kelley School of Business and an MBA from Northwestern's Kellogg School of Business.
Natalie Doan-Dunnum is a content coordinator for the Product Love Podcast. When she’s not reminding people to follow their deadlines, she enjoys listening to music, reading books, and traveling the world.
Annie Dunham is the Director of Product Management at ProductPlan. She has worked with product and engineering teams for the last 15 years to bring technology products to market. Prior to ProductPlan, she worked with teams at Elite Meetings, LogicMonitor, BlueCasa Communications and Microsoft. When she’s not pursuing customer insights or researching the latest on PM methodologies she can be found enjoying herself on a kite or snowboard.
Radhika Dutt is an entrepreneur and product leader who has participated in four acquisitions as a result of the products she built; two of which were of companies she founded. She is currently working with the Monetary Authority of Singapore (the Singaporean equivalent of the Federal Reserve and SEC combined) on applying product thinking. She has built products in industries including broadcast, media and entertainment, advertising technology, government, consumer apps, robotics, nonprofits, and wine. She co-founded Radical Product Thinking as a movement of leaders creating vision-driven change. Radhika graduated from MIT with an SB and M.Eng in Electrical Engineering, and speaks nine languages while currently learning her tenth. You can follow her on her Medium publication, Radical Product or on LinkedIn.
Manosai Eerabathini is a product manager at Google. Previously, he built music tech and enterprise email products at Vevo and Microsoft. He has a passion for new product development on 0 to 1 projects, whether enterprise or consumer-focused. In his spare time, he enjoys playing basketball and traveling.
Sobia Fazal is a software engineer at Connected with a focus on Android products. Her most recent projects include working with a social media giant to build the software for a smart home hardware product and building an app that acts as an agentive co-pilot for group touring sports. She currently lives and works in Toronto.
Ohad is a product management and growth enthusiastic, who currently serves as a Director of Product at SimilarWeb. Ohad is also a Product Management course leader at Elevation Academy and an early-stage startup advisor. He lives in Tel-Aviv and is raising four dogs.
With decades of experience in design management and design—as both a bricks-and-mortar architect and a UX designer—Leo drives highly differentiated and innovative solutions. At The Home Depot QuoteCenter, Leo has lead a dynamic team of UX professionals within the product group, delivering engaging experiences for Home Depot associates. As principal of Phase II, Leo delivers vision, strategy, and innovation through a UX lens. Previously, as a product design manager at Intel, he led UX teams on mission-critical programs. As the principal UX architect for Tektronix’s Logic Analyzer product line, he spearheaded product vision and definition for the next generation of instruments. Leo is a licensed architect, Certified Scrum Product Owner, holds five patents, and is the co-author of the Morgan Kaufmann book “Presumptive Design: Design Provocations for Innovation.” Over the past 20 years, he has served on the board for CHIFOO (Computer Human Interaction Forum of Oregon), the Portland Chapter of SIGCHI. A long-time resident of Portland with his wife and two daughters, Leo enjoys great food and wine.
Adrienne is Director of Product Design at Pendo. She has 12+ years of design experience and fell in love with creating delightful experiences that solve customer pain points and meet business needs. Adrienne has worked at Red Hat and Citrix. She has a passion for traveling with her young daughter and husband and drinking too much cold brew.
Ben Galbraith leads Product Management at Segment. He was previously a Sr. Director at Google on the Chrome and Firebase teams, and a Vice President leading product management, design, and engineering teams for Walmart’s e-commerce division (“Walmart Labs”). Ben has alternated between entrepreneurial and executive roles across several industries and has held leadership roles in organizations like Mozilla, Palm, and MediaOcean. When not at work, he’s trying to get some of his eight kids interested in software development.
Jamie Gelo served three years as a product leader at Mutual Mobile and is currently the project management office director at Praxent, where she is responsible for product management, project management, and Scrum Master success.
For over 15 years, Cliff Gilley has been a product manager and Agile coach at a wide variety of companies across many different industries and is currently working as a Technical Product Manager for the K2 corporation in Bellevue, Washington. He also blogs regularly as the Clever PM and is an active board member with the Pacific Northwest Product Management Community.
Aaron is the CEO and Co-Founder of Taplytics, a Y-Combinator backed platform that helps brands build delightful, engaging experiences that span seamlessly across web, TV and mobile apps. Before Taplytics, he was a strategy consultant at ZS Associates and a management consultant at Accenture. He holds an MBA from the Rotman School of Management at the University of Toronto.
Ryan Goldman is VP of product marketing at Pendo. He previously led teams at Cloudera, SignalFx, and Sentry, and was named a top 50 product marketer by Kapost. A lifelong music obsessive, Ryan was a staff writer at Pitchfork and the founder of the International Mixtape Project.
WP of Strategy and Marketing Services - Elevation Marketing
WP of Strategy and Marketing Services, Elevation Marketing
Ryan Gould is the vice president of strategy and marketing services at Elevation Marketing. From legacy Fortune 100 institutions to inventive start-ups, Ryan brings extensive experience with a wide range of B2B clients. He skillfully architects and manages the delivery of integrated marketing programs, and believes strongly in strategy, not just tactics, that effectively align sales and marketing teams within organizations.
Raman is the VP of Product at CareerArc, an employer branding company specializing in social recruiting and virtual outplacement. He is also a photographer, gamer, Lakers fan, and proponent of spirited driving.
Emil Hajric is the founder and CEO of Helpjuice as well as the author of "Knowledge Management: A Theoretical and Practical Guide for Knowledge Management in Your Organization." Helpjuice enables you to easily create a comprehensive knowledge base that can enhance product management activities by improving knowledge sharing, as well as gathering customer insights.
Scott Hebert, PT, DPT, is a Director of Product Management at WebPT and the co-founder of Strive Labs, Inc. At Strive Labs, he oversaw product development and business strategy. He guided Strive Labs to becoming a leader in the patient relationship management (PRM) space, with more than 2.5 million patients managed through the Strive Labs system which was acquired by WebPT in 2017. This platform served as the foundation for WebPT's patient marketing and relationship management software, Reach. Over the last two and a half years, Scott has launched four new products for WebPT's PRM line, tripled the size of its engineering team, grown the PRM customer base from 1,500 to 7,000 clinics, and increased revenues by more than 500%.
Scott graduated with his doctorate in physical therapy from Quinnipiac University, where his research in patient engagement—specifically in relation to home exercise instruction—and patient satisfaction ultimately led to the founding of Strive Labs.
Tim Herbig is a passionate product management coach and consultant, speaker, and author. He looks back at more than nine years of product management ranging from start-ups to large-scale corporates in the publishing, social network, and B2B SaaS sectors. He's also the creator of the Product Discovery Online Masterclass.
Eric is a Triangle transplant passionate about human-centered problem solving, ethical design, and wicked problems. After studying product design at Stanford, he’s applying these product philosophies and strategies to Pendo Adopt, working with developers and designers to explore a new persona and new market. When he’s not geeking out at work, you can find him hiking and exploring the outdoors with his significant other and Jax the husky!
Derek Jamieson is the Director of Product at Naranga, where he’s responsible for innovating and expanding a suite of solutions for the franchising space. Before joining Naranga, Derek held various positions at a number of consumer-facing companies. He loves music, running, and crushing his colleagues in ping pong.
Author, Speaker, and Strategist - Under10 Consulting
Author, Speaker, and Strategist, Under10 Consulting
Steve Johnson is an author, speaker, and strategist within the technology product community. At Under10 Consulting, he helps product teams implement the latest methods for today's business environments. Learn more at www.under10consulting.com
Niamh is a product manager at Voxpopme, a video insight platform and one of the UK's most successful startups. In the last five years, Niamh has worked internationally at Voxpopme to grow the company, processes, and platform. Most recently, she's worked to leverage IBM Watson to bring automated sentiment analysis to video data, facilitating instantaneously available and scalable understanding of qualitative research.
Shaun is a Senior Product Marketing Manager at ProductPlan, where he helps product teams around the world build better roadmaps. Before ProductPlan, he spent seven years as a product marketer at tech companies in Santa Barbara and Vancouver. A book nerd at heart, Shaun earned his BA in English Literature from the University of London.
Kim Kessler is the VP of product at Caremerge, a Chicago-based startup that provides EHR and wellness solutions for senior living. She's passionate about human-centered design, user empathy, and the emerging market of technology for seniors.
Rene Kolga is a senior director of product at Nyotron. He has more than 20 years of industry experience, with expertise in endpoint protection, backup, insider threat, encryption and systems management. Rene has run product teams Silicon Valley startups and Fortune 500 companies, including Symantec, Citrix, Altiris, and ThinAir. Rene earned his Computer Science degree from Tallinn University of Technology, Estonia and an MBA from the University of Utah.
Tanya leads UserTesting’s product management team. Her background includes product roles at Google, Facebook, and Groupon. She holds an MBA from the Kellogg School of Management, as well as a BA from Stanford University.
Matheus is a growth product manager at productboard. He believes that growth is only possible through the lens of product excellence.
Matheus has helped startups and tech giants to scale their growth experimentation programs generating over $100M in ARR.
Kristen is the managing editor of ProductCraft. Previously, she was a writer at Devada (formerly DZone). She has a passion for fashion and even ran her own fashion-tech startup for a while. A Syracuse native, Kristen now lives in Raleigh and is really enjoying the weather
Ivo is the head of product at OTA Insight, which empowers the largest hotel chains in the world to optimize their pricing strategies. Ivo launched his career by founding SocialExpress, a social media analytics startup, in his dorm room. Three years later, the company was acquired by Bynder, one of the hottest software companies in Amsterdam. In 2013, Ivo was named in the "5 Best Entrepreneurs Under 25" in The Netherlands by Sprout Magazine.
Allan is a Product Manager by day and a Podcaster by night. His passions include podcasting, mentoring and cycling. You can find his podcast "Product-Centric" on Apple Podcasts and on the web at www.productcentric.network. Allan lives in the Toronto area with his wife Jeanne, pug Gloria, and cat Billy.Allan Neil
Alan Nowogrodski is a Lead Product Manager at FreshBooks and has spent the last 12 years building products. He is also the Founder of the MUX Awards, a program that celebrates incredible mobile apps and the teams behind them.
Russell Olsen joined Phoenix-based WebPT as Vice President of Innovation and Product Management in 2017. He leads category design, product management, user experience, and product discovery, and applies disruptive innovation approaches to accelerate growth while solving customer and market problems. Prior to WebPT, Russell led product teams at Phytel, Truven Health Analytics, and IBM Watson Health. Russell brings with him deep experience in healthcare and growth companies and has delivered innovations impacting millions of lives over the course of his 15-year career.
Todd Olson is CEO and Co-Founder of Pendo. Before Pendo, Todd served as VP of Products at Rally Software Development, which he led through its public offering. Todd joined Rally via its acquisition of 6th Sense, a company he founded and served as President and CTO.
Paul Ortchanian partners with middle market and large corporations, as well as start-up organizations, to produce measurable business results. He works to improve product performance, with an emphasis on strategy, roadmap planning, user knowledge, UX, product leadership, team member engagement, and process improvement.
Through founding Bain Public, running product for a disruptive Bay Area startup, and leading operations and engineering for a global service organization, he acquired the breadth of experience necessary to find the common denominators of successful businesses.
Check him out on bainpublic.com and view his LinkedIn profile.
Sriram Parthasarathy is the chief product owner of the predictive analytics platform at Logi Analytics. He works with customers to embed predictive insights directly into the applications business users utilize on a daily basis. Sriram has over 20 years of experience in designing enterprise and OEM analytical products. Prior to Logi Analytics, Sriram was with MicroStrategy for 15 years, where, as an early employee, he was integral to building and launching several product/modules. As a practicing data scientist, Sriram is passionate about making it easy for business users to predict what is going to happen and take preventive actions. In his free time, Sriram coaches kids for competitive math and science competitions.
Michael Peach is the head of product marketing at Lob. Previously, Mike was a program director at IBM and has also held product management and business development roles in several small and early-stage technology companies.
John Peltier is a twelve-year veteran of product management and product marketing roles and specializes in scaling product for growth companies. You can find him on Twitter at @johnpeltier and read his longer-form content at Product Pondering.
Andrew Peterson is one of the founders of Clozd, a Utah-based startup that specializes in services and software for win-loss analysis. Prior to founding Clozd in 2017, Andrew spent eight years at SAP Qualtrics where he served in sales leadership and later as the founder/general manager of the Qualtrics Target Audience product (now XM Directory). He was also integrally involved in designing and implementing the Qualtrics win-loss analysis program in 2013.
Viraj is an expert product manager and a thought leader in go-to-market, digital transformation, and business strategy. He has successfully launched world-class cloud/SaaS and data analytics platforms and products at leading startups and enterprises.
Richard is an Offering (Product) Manager at IBM based in Raleigh, NC, and veteran Marine. The above article represents his personal thoughts (with generous feedback from many friends) and does not necessarily represent IBM’s positions, strategies or opinions, nor those of the US Marine Corps or government of the United States. He also writes about Product Management and the Art of War at https://www.theartofproductwar.com/
Kate Radway is a product leader with experience at the intersection of content, social media, and technology. She’s built products at The Players’ Tribune, Spredfast, and ESPN. One of her passions is improving cross-team collaboration to drive better outcomes.
Sachin Rekhi is the Founder & CEO of Notejoy, a collaborative notes app for you and your team. He is also an avid writer on product management at SachinRekhi.com. Prior to founding Notejoy, Sachin founded Connected, which was acquired by LinkedIn, as well as Anywhere.FM, which was acquired by imeem.
René works as senior product manager at Kajabi, a growing knowledge commerce platform. He is a self-professed product geek, Agilist, developer, blogger, and thinker. He is passionate about creating high-quality products that solve real user problems. His background includes development, consulting, project management, and enterprise Agility.
Dylan Sellberg is a Product Manager on the HubSpot CRM. He started his first business at age 11 and has been learning ever since. When he's not building the HubSpot CRM, you can find Dylan running on the Charles River, out on the golf course.
Hiten Shah is a co-founder of several SaaS companies including FYI, Crazy Egg, and KISSmetrics. Hiten has an email newsletter called Product Habits, where he and his co-founder Marie teach people how to do customer-centric product development.
Prerna Singh is the VP of Product at CoEdition, an early stage startup building the first marketplace for women's plus-size fashion where she leads the product, design, data science and engineering teams. Prior to CoEdition, she was Director of Product at Quartz, where she led the product & data science innovation team for Quartz Creative, the in-house creative services team dedicated to helping brands effectively storytell. She also led product management for the data science and analytics teams at Mashable, bridging the gap between content and audiences using data. Prerna originally started her career as an user experience (UX) consultant in the IBM Interactive Experience group, guiding Fortune 500 companies like Google and Nestle to build products with delightful UX.
Prerna leads a community of 1600+ female product managers as one of the co-leads for the Women in Product chapter in New York City. Prerna graduated with a degree in Business Administration and Human-Computer Interaction from Carnegie Mellon University, where she now serves on the President’s Advisory Board as well as President of the NY Metro Area Alumni Chapter.
Jake Sorofman is CMO of Pendo. Most recently, he spent five years as a VP and Chief of Research at Gartner, Inc., before returning to his startup roots. His writing has appeared in Harvard Business Review, Forbes, CMO.com and other business and industry publications.
Jaclyn is the Head of Hugging at FullStory, where she has worked to build a cross-functional team committed to enhancing customer experience. With a history in both Customer Success and Product Management, her passion is building systems that blend these customer-facing disciplines so that the resulting product has no choice but to be excellent and delightful. A nomad from early days, she now happily calls Atlanta home and enjoys exploring the many delicious brews and eats the city has to offer.
Harry is the Founder of The Twenty Minute VC, the world's largest media asset in venture with over 5 million downloads per month featuring General Partners from leading VC funds including Sequoia Capital, Founders Fund, Y Combinator, Benchmark, Accel and Index. Harry also works with Jason Lemkin on the official SaaStr podcast which is the world’s largest in the world of SaaS with a subscriber base in excess of 100,000. Prior to Stride.VC, Harry was EIR and a member of the investment team at Atomico.
Mike has led product at Weave for the past four years. Most recently he headed up engineering and product for Vivint's wireless internet offering. He is a father of four, avid cyclist, engineer, author and problem solver. He is passionate about creating products customers love. Mike has a BS in mechanical engineering from BYU and an MBA from the University of Utah.
Hannah Sutor is a product manager who has spent her career in various roles in software development: engineering, QA, and product. She enjoys the relationships built through the product role and considers herself a “people person” first and foremost. She is currently seeking opportunities to give back to the product community through writing and speaking.
Matt is a Senior Product Manager at Emma, where he has worked for the past 11 years. In that time, he's helped Emma grow from a 20-person startup to a major player in the email service provider market. He believes product management is at its best when it is focused on customer problems rather than solutions. Matt lives in Nashville, TN with his wife and daughter. He loves craft beer, UNC basketball and the Coen Brothers.
Patrick Tickle is the CPO at Planview, where he leads the products team, encompassing strategy, product management, product development, and cloud operations. Prior to Planview, Patrick spent 15 years in Silicon Valley at MIPS Computer Systems, Silicon Graphics, and early-stage start-ups ITM Software and Terraspring. He has a BSEE from the University of Notre Dame and an MBA from the University of North Carolina.
Amanda likes to watch what happens when people interact with tech. With a varied background encompassing things like making mix tapes for businesses, teaching stained glass to children, and making sure websites work the way they should...she’s always been honing the empathetic craft that serves her in the world of UX today. You can now find her on the UX team at Xenial where she and her teammates work hard on cloud-based enterprise management software solutions. She loves connecting her team with the rest of the business to foster design thinking culture and to better understand the motivations of their clients. She’s also fascinated with how all of our minds are navigating modern life and has a deep interest in not only how we shape our products but how they shape us.
Remko Vermeulen is VP of Product at Telefónica Alpha, Telefónica's disruptive innovation/moonshot factory, where he focuses on improving health. He is passionate about creating new companies, products and services integrating the best of scientific research, user insights, design and development to get the best products and services with cross-disciplinary teams using lean startup, service design, and design thinking. Remko is the local founder of IxDA (Interaction design association), mentor at Elisava design school and (former) Healthbox London, Wayra, Startup Bootcamp and Fintech startup accelerators. Besides work, Remko is passionate about sailing, kitesurfing and golden dwarfs.
Ashley is a product leader dedicated to building usable, useful, beautiful products. She is a startup veteran with experience growing teams and companies from 10s to 100s of millions of dollars. Ashley currently leads product at Discuss.io, a B2B video conferencing and insights platform for online market research interviews. Ashley is passionate about her two feisty boys, the Pacific Northwest, female empowerment, and almond milk lattes.
Hillá Watkins is the editor-in-chief of ProductCraft. Previously, she was a content specialist at Insert, a mobile engagement platform, and a digital insights analyst at SimilarWeb. A graduate of Yale and Georgetown, Hillá is a life-long nerd.
Lee brings a wealth of security and product leadership experience to Rapid7, where he is responsible for leading the direction and delivery of Rapid7’s entire product portfolio. Before becoming chief product officer he was VP of products at LogMeIn, Inc., a provider of cloud-based remote connectivity solutions. He has also held leadership roles at several software security firms, including Netegrity, Inc., IMlogic, Inc., and Symantec Corporation. Lee received a B.A. from the University of Massachusetts.
Yana Welinder is the CEO of Kraftful. She’s also a co-lead of Women in Product San Francisco. In previous roles, she worked on disrupting manufacturing with digital production at Carbon and tackled knowledge creation on Wikipedia. Yana graduated from Harvard, London School of Economics, and USC. She grew up in Sweden and has lived and worked in Dublin, London, L.A., Boston, and San Diego, before settling down in quirky San Francisco.
Jason Westigard is based in Austin, Texas and has worked in the product management field for last 15 years. He is a graduate of Stanford's Education and Engineering departments and works as the Sr. Director of Product Management for Spredfast, a company that provides social media management software and services.
Bryce is a senior technical product manager with nine years of experience and a proven track record taking products from initial concept to market and international scale, successfully leading in-house and outsourced teams (engineering, product, and design), and solving real user problems with scarce resources and unpredictable constraints
Avinoam Zelenko is the proud father of 2 children: a 5-year-old boy and a 3-year-old girl. He’s been a PM for over 10 years now, having worked in the B2B SaaS sector focused on user engagement, data, and analytics. He’s built intelligent enterprise chat products at LivePerson, enterprise in-page analytics products at ClickTale, algorithmic repricing products at Feedvisor, and now works on team collaboration products at Atlassian on the Confluence team.