Is 280 characters enough room to share insightful advice and biting commentary on the complex world of product management? While we are (obviously) a fan of article-form discussions about the intricacies of working in product, we can’t deny that Twitter’s bite-sized takes on the PM world are actually pretty darn valuable.
Here are our top ten suggestions for product leaders to add to your Twitter feed. Happy scrolling!
Melissa Perri does it all. For one thing, she’s the CEO of ProduxLab, a product management consultancy. For another, she works with venture capital firm Insight Partners. Also, she created ProductInstitute.com to educate product managers and is a faculty member at Harvard Business School. Oh, and she’s also the author of Escaping the Build Trap, which just happens to be one of our favorite product reads of all time.
How many companies would you guess Hiten has advised or invested in? A dozen? Fifty? A hundred? Still too low. The total number is over 120. Hiten has personal experience building his own tech startups. Since 2005, he’s started multiple SaaS companies, including KISSmetrics, Crazy Egg, and his current project Use FYI. He’s also a funny guy — check out his Product Love podcast episode for proof.
Ryan Singer is the head of product at Basecamp, a company known for doing things their own way. His online book/product manifesto Shape Up: Stop Running in Circles Ship Work That Matters has helped a number of software companies reach new levels of productivity. Ryan is passionate about changing the way product teams work to increase efficiency and satisfaction.
Andrew Chen is a prolific writer on all things tech and startups, having published hundreds of essays on these topics. His work has even been featured in The New York Times, WSJ, and Wired. His Twitter feed is full of news from the Valley and insights into the world of startup investments. And if you haven’t already, sign up for his newsletter.
Maggie Crowley is not only a product leader — she’s also an Olympic speed skater. As the director of product management at Drift, she works in a hypergrowth, high-profile startup environment. On her Twitter feed, she shares a ton of great advice for both current and aspiring product practitioners. To hear more about Maggie, listen to her Product Love episode.
You probably have seen Lenny Rachitsky’s name floating around on Twitter from all of his threads about product management. He Tweets about just about every topic related to PM, from breaking into the field, his favorite reads, and general best practices within the craft. Don’t miss his exclusive newsletter/advice column where he goes into much more detail about what it means to work (and succeed) in product.
Jeff Morris Jr.
Jeff Morris Jr. is a must-follow for any startup product manager. He recently made the move from director of product at Tinder to the director of product growth at Lambda School. He shares a lot of great advice for PMs, but he also paints the current software landscape very well. For one thing, his Tweets include some humorous takes on “startup speak” and other quirks of life in Silicon Valley. Follow him to keep up to date with what’s going on in tech.
No list of product people to follow on Twitter would be complete without Marty Cagan. He literally wrote the book on product management and is the founder of the Silicon Valley Product Group. If you’ve worked in product for more than a few minutes, you’ve probably heard of him. His Twitter account is full of thought-provoking insights into the field and its evolution from little-known discipline to must-have title.
Sachin Rekhi has written over 150 essays about life in the tech world, the realities of product management, and the trials and tribulations of building a startup. He’s also the founder of Notejoy, a notes app that helps teams communicate and collaborate more efficiently. In his Product Love podcast episode, he shared why he believes product management can be broken down into three roles: innovators, builders, and tuners. For more of his thoughts on product, give him a follow.
Is UX one of your many product-related jams? If so, you definitely need to be following Jared Spool. He’s one of the most recognized and celebrated people working in user experience design. If you want to be customer-centric, up-to-date with the latest trends, and better prepared to ship products your customers (and team) will love, follow Jared for his fantastic advice.
Of course, this isn’t an exhaustive list of all of the amazing product people to follow on Twitter or other social platforms. If we missed someone whose Tweets you can’t miss, let us know at @Product_Craft.