Product managers get a lot of feature requests. Some come from customers, others from execs, and still others from the product team itself. Unfortunately, you can’t build them all. And choosing which feature to work on next isn’t all that easy, with limited resources and competing priorities acting as major constraints.

So, how do you know when to say “yes” to a specific feature request? Which ones are worth the time (and money)? We asked Pendo’s brilliant Director of Product, Christine Itwaru, to share the factors she considers when selecting the next feature to build. With her guidance and extensive expertise, we created this handy flowchart to help your team identify the features with the greatest potential. Use it to find those “diamonds in the rough” that offer the most value for your organization.

Flowchart